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Drusillas Conservation Charity of the Year

Every year we support, sponsor and fundraise for a conservation charity

Who is our Conservation Charity? 

We proudly support The Sloth Conservation Foundation (SloCo). 

Sloth populations are in decline throughout South and Central America as they struggle to adapt to the urbanisation of the rainforest. Saving the world’s slowest mammal from extinction now requires innovative and long-term conservation solutions that target both human and sloth populations.

The Sloth Conservation Foundation is a registered non-profit organisation that aims to protect sloths in the wild through research and conservation initiatives. They have developed a range of community-based strategies and programs that provide sustainable ways in which humans and sloths can coexist peacefully.

Drusillas has proudly supported SloCo since 2020, when we launched our Conservation Chairty of the Year initiative. Initially the plan was to nominate a new conservation charity each year, offering them our focused support, but our team's deep connection to sloths and the overwhelmingly positive response from visitors and supporters made for such a wonderful partnership we just had to continue helping SloCo's mission - and so they remain as our key conservation partner to this day.

SloCo was founded in 2017 by sloth researcher Dr. Rebecca Cliffe and is dedicated to saving sloths in the wild.

Dr. Cliffe has worked extensively in the field with sloths for over 10 years, conducting field research and publishing numerous scientific papers into the ecology, biology, genetics and physiology of sloths in Costa Rica, Panama, Colombia and Brazil. Throughout this period, she has witnessed first-hand the array of rapidly increasing problems being faced by wild sloth populations.


What work is SloCo doing?

SloCo runs 7 primary conservation programs that help to protect sloths in the wild. These include:

  • 1. Insulating power lines
  • 2. Saving sloths by sterilising stray dogs and teaching responsible pet ownership skills to local communities. 
  • 3. Bridging the gap - building natural or artificial canopy bridges to allow sloths and other wildlife to cross roads safely from above. 
  • 4. Educating the next generation
  • 5. Responsible tourism campaigns
  • 6. Habitat restoration and protection
  • 7. Research


How Can I Help? 

You can help us protect sloths in the wild by giving generously to SloCo. You can donate online via our Just Giving Page; all money goes directly to SloCo so you can be safe in the knowledge your money is reaching the right place. Without our help charities like SloCo can't survive, so please dig deep and help us turn things around for these amazing animals. 

Can you tell me more about SloCo?

After years working remotely with the SloCo team, and raising 10s of thousands of pounds, Drusillas recently furthered their support by way of conservation outreach - an opportunity to see first-hand the threats facing sloths in the wild, to contribute to vital field reserach, and gain real insight into how we can better support SloCo here in the UK. Our team travelled 5,000 miles to the province of Puerto Viejo in Costa Rica to spend 10 days in the jungle alongside SloCo, and immerse themselves in the world of wild sloths and how best to ensure their future survival. The trip was a huge success, cementing the relationship and deepening our understanding of the plight of sloths in the wild. Read about our trip to Costa Rica below.